artists not interacting with and supporting their fans can leave. it’s 2018. it’s so easy to drop a like or share a photo from a fan. if you think you’re too cool for that then you shouldn’t be in the music industry tbh
So, set aside at least 5-30 minutes a day and use that time genuinely engaging, commenting and liking fans and potential fans content. Even more importantly, 1-on-1 interactions are always important and key. Find ways to do that whether in person or DMs (respectfully).
Labels, if signing an artist, love their art and frame/build the business as a partnership. Both parties should be happy and win. If that's not the agenda, don't bother.
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